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Leadrat CRM, Meta Leads & Google Sheets Integration

Integrated a lead-management CRM into the PPC lead capture pipeline, synced paid-traffic leads (Meta) in real time, and automated reporting into Google Sheets to centralise sales qualification and reduce manual data entry.

BackendCRMAutomation

Real-time

Lead sync

Channels merged

Auto

Sheet logging

Task Summary

Wired PPC lead-capture endpoints into a central CRM (Leadrat) for unified sales follow-up
Integrated Meta (paid social) lead forms so campaign enquiries drop straight into the CRM
Built an automated Google Sheets logger capturing every inbound lead, source, and status
Standardised lead fields across website forms, Meta ads, and CRM for clean reporting
Eliminated manual copy-paste of leads between spreadsheets and the CRM

Systems & APIs

Webhook/API connectors: website lead form → CRM → Google Sheets pipeline
Meta Leads: form-submission events forwarded to the CRM via API
Spreadsheet Writer: programmatic row insertion of structured lead records
Status & attribution tagging for qualification, cost-per-lead, and source analytics

Technical Details

Lead Unification Layer

A single integration layer normalises lead payloads from multiple entry points (organic website forms, PPC landing forms, Meta lead forms) into one schema before writing to the CRM and Google Sheets. This removed duplicate handling, gave sales a single source of truth, and made per-campaign performance reporting automatic and auditable.