Generated the website asset set and authored the matching page content, then uploaded everything through the admin panel while the site was still on the old theme. Keeping the uploads on the existing theme meant the content was live and reviewable before any rebrand work landed, so nothing had to be re-uploaded later.
Wrote the blogs and queued them against a publish schedule instead of pushing them live one at a time, so the content cadence was set in advance. Produced the accompanying social creatives for each scheduled post, keeping the campaign visuals consistent with the old theme until the rebrand.